It’s been a while. Life threw a few brutal chapters (including a cancer arc we didn’t request, thanks) — but we made it through, wax intact, soul sharper. Now we’re back with a new look, a louder voice, and a bolder brand identity that honours all sides of what we do — and who we are.
👑 WHO WE ARE NOW
Imperial Infusions has always been about more than just smelling good. We create wax melts with personality, mood, and bite. That hasn’t changed — but now, we’ve leaned all the way in.
We’ve expanded into three unapologetic vibes:
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Regal Core – Elegant. Sophisticated. The OG heart of our brand. Think velvet robes, candlelit halls, and soft, steady confidence.
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Obscura – Moody, dark, and a little dangerous. A gothic fantasy in wax form for the brooding soul and the midnight lover.
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Queer Core – Loud, soft, chaotic, glorious. A celebration of queer identity in every form. Think defiance with glitter and grace.
💬 SO, WHICH ONE’S YOU?
Whether you’re all about slow luxury or camp chaos, mourning lace or rainbow flames — there’s space for your vibe here. You don’t have to fit into one box (unless it’s full of melts). We’re building a scented safe space where everyone can find their fire.
🕯️ WHAT’S NEW?
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🔥 Rebranded scent names with attitude
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🌈 Wax melt collections that actually represent you
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🖤 Same premium wax, now 100% plastic-free
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👑 A louder, prouder, more unapologetic brand voice
💌 THANK YOU FOR STAYING
If you’re still here, thank you. For the patience. For the support. For every message we read when things were hard. This relaunch is for you — and we promise, it’s just the beginning.
With scent and sass,
– The Imperial Infusions Team
Hand-poured. Queer-owned. Elegantly defiant.
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